This year, we want to build on the enthusiasm and momentum of last year — News Bolt 2019 is all about the relentless pursuit of Fewer, Better, Bigger ideas.
What does that mean?
1. Fewer – We’re only looking for ideas that play to News Corp’s advantages. For example, School Selector is a digital extension of our existing audiences, content and data we have in the Education vertical.
Ask yourself: “How does your idea take advantage of NewsCorp’s content, audiences and data to deliver something new?”
2. Better – We are only looking for ideas that solve a burning customer problem. For example, when Punters.com.au launched it set out to digitise and simplify the thoroughbred racing form guide for (younger) millennial punters.
Ask yourself: “Who is your customer and how will your idea surprise and delight them?”
3. Bigger – We also want to know that there are lots of customers who will pay for your idea — these can be clients or consumers. For example realestate.com.au is a classic two-sided marketplace used by thousands of paying agents and more than one million consumers every day.
Ask yourself: “How big is the opportunity – how many customers and how much revenue?”